Cathy Rubiños
Research Affiliate
Assistant professor in the Academic Department of Marketing and International Business and researcher in the Research Center at the Universidad del Pacífico. She has a Ph.D in Sustainability and a M.Sc. in Sustainability from Arizona State University (United States), as well as a bachelor’s degree in Economics from the Universidad del Pacífico.
Dr Runiños has carried out complementary studies on environmental issues in the Latin American and Caribbean Environmental Economics Program (LACEEP), Cambridge University, University of Córdoba, Universidad Nacional Agraria La Molina, the United Nations (UN) and EU-CAN Cooperation.
Publicaciones:
New Strategies to Explain Organizational Resilience on the Firms: A Cross-Countries Configurations Approach
Heredia, J., Rubiños, C., Vega, W., Heredia, W. and Flores, A. (2022). New Strategies to Explain Organizational Resilience on the Firms: A Cross-Countries Configurations Approach. Sustainability, 14(3), 1612.
What drives new product innovation in China? An integrative strategy tripod approach
Heredia, J., Yang, X., Flores, A., Rubiños, C., and Heredia, W. (2020). What drives new product innovation in China? An integrative strategy tripod approach. Thunderbird International Business Review, 1–17.
