David Mayorga
Affiliated researcher
Head of the Academic Department of Marketing and International Business at Universidad del Pacífico. He is a Ph.D. in Administration from the University of Montreal, Escuela de Altos Estudios Comerciales (Canada), MBA from the University of Pittsburgh (United States) and a degree in Administration from the Universidad del Pacífico. He has developed various research on strategic marketing issues and consultancies in market research and marketing plans for numerous organizations.
Publicaciones:
Capacidad de innovación en la industria China: un estudio en industrias de alta y media-alta intensidad tecnológica
Mayorga, D., Hernani-Merino, M., Tello-Gamarra, J. & Zevallos, J. (2024). Capacidad de innovación en la industria China: un estudio en industrias de alta y media-alta intensidad tecnológica. Working Paper N°11. Centro de Estudios sobre China y Asia-Pacífico, Lima: Universidad del Pacífico.
Technological intensity and innovation capability: evidence from an emerging country
Tello-Gamarra, J., Mayorga, D., Hernani-Merino, M. & Zevallos, J. (2024). Technological intensity and innovation capability: evidence from an emerging country. International Journal of Innovation Science.
Capacidad de innovación en la industria China: Lecciones para la industria peruana
Mayorga, D., Hernani-Merino, M., Tello-Gamarra, J. and Zevallos, J. (2024).