What drives new product innovation in China? An integrative strategy tripod approach
This study employs the integrative strategy tripod approach to explore the determinants that drive new product innovation. We analyze data from the World Bank Enterprise Survey on 1,692 manufacturing firms in China, using a novel methodological approach (a fuzzy set qualitative comparative analysis) that focuses on multiple conjectural causations. Interestingly, our findings suggest that R&D investment alone is not a sufficient condition to facilitate a firm’s product innovation, but that stable government policy is a necessary condition for R&D investment. Even with a low level of R&D investments, innovation can be achieved if the investments are made in conjunction with high-tech information system investments to support customer relationships. Finally, we find that when firms perceive informal competition to be a significant obstacle to their operations and to R&D investment, they tend to engage in corrupt actions to create innovation. We also present some implications for research and practice
Heredia, J., Yang, X., Flores, A., Rubiños, C., and Heredia, W. (2020). What drives new product innovation in China? An integrative strategy tripod approach. Thunderbird International Business Review, 1–17.