El centro busca posicionar a la Universidad del Pacífico como un espacio de conocimiento y formación sobre los temas más relevantes de China y Asia-Pacífico y su presencia en el mundo.

International Marketing in China and Asia-Pacific

The course gives students the opportunity to identify the key elements of international marketing management, including cultural, economic, political, technological, and demographic variables in the Asia-Pacific region, especially in the Chinese market given its characteristics and future trends. To this end, the course will promote critical thinking and creative problem-solving by incorporating an intercultural approach and an adaptive perspective to debates and discussions on market cases, articles, and other content related to marketing in China.

  • Año 2023 / Ciclo 01